Starting a business is a major challenge. You may have to manage people and deal with accounting that you haven't done before. One important decision is what to name your company. You need something unique and memorable, but not too weird.
That name is what your customers will think of you. It is your first impression when connecting with potential customers. Here are a few tips about a name:
Unique And Unforgettable
You need a name that will stand out in people's minds. People remember those unique names more often. This is referred to as "stickiness." You want a name that will stick out in the crowd. Avoid odd spellings of real names. You want a name that is easy to spell, so people you meet can find you if they Google your name. Also make something that is catchy and easy to remember. You want your customers to remember you when you meet them. It has to be unique enough to stand out. If you go to networking events, people may be hearing a lot about a lot of different companies. Make your company's name stand out.
Short And Sweet And To The Point
Try to keep your business name less than two syllables. It can become a mouthful if you get carried away with the name. Some business owners like to use kooky made-up words for their business names (Yahoo, Google, etc). Sometimes this works, and sometimes it doesn't. If you do that, make sure that you check out all possible meanings of the words. Many companies have made the mistake of picking a name, then finding out that it is an obscene word in another language. Also, it is better to have a name that describes what you actually do. Check carefully and make sure your name is available.
Things To Avoid With Naming
Don't put it up to a vote with your family and friends. You will only choose one name, so you risk alienating people who you may be trying to appeal to. Also, you may end up choosing a boring name from it. A better method is to only include your key decision makers in the process of choosing your names. Also, avoid using the "trainwreck" approach for a name. This usually involves mashing two words together (i.e. "QualiServe," "TranquiSpa"). Don't use any boring words in your name such as "general" or "first." Don't use your city or state in your name as well. That won't really work if you plan on extending your business to other locations.
Another thing to avoid is using names customers won't understand. Don't base you name off of some inside joke with your friends. It may be significant to you, but no one else is going to get it. If you do make a mistake and choose a bad name, be willing to change it if necessary. It may be a pain, but it can be worth it if you get more customers because of it.
Now that you have a few tips about what name to pick, here is a good process to follow when doing it. First, you need to decide what you want your name to convey to people. Choose something relevant and meaningful. Get a bit creative with it; it's important. Choose a name that reminds you of happy memories, so your customers can relate to it on an emotional level. You should also test your name with your customers or potential customers. They can tell you want they would like to see out of your business.
There are some business name generators online, but it will be more personal to come up with your own name. A brand can be created over time, but it helps it you have a good, unique name from the get-go. A catchy, recognizable name is good for keeping and/or bringing in customers. Make sure you pick one that you'll really like. Don't pick something that you will end up hating because if you have to change it, you will need to start this process all over again. You don't want to change names unless you really have to. Most successful entrepreneurs will tell you just how important the name really is. Make yours stand out from the pack!